The Changing the Game for Girls: In Action pilot began in 2013, with funding support from the Department of Health. Over the course of the two year pilot, we helped 25 schools discover what their female students thought about PE and sport and what they wanted to change.
We helped them to work with the girls to implement those changes, to shape PE activities and to engage their peers. The pilot also focused on creating positive change around the transition from primary to secondary school and on decreasing the drop-off in girls taking part in sport and physical activity as they move schools.
This ground-breaking pilot concluded in 2015. Today we are publishing our findings – and this report can be read alongside our original Changing the Game for Girls research to understand the insights which helped shape the interventions we have piloted here.
This work has led to Women in Sport setting out new ambitions to tackle low sports engagement rates amongst girls aged 5 to 18 and we are now working with the Youth Sport Trust to share our learnings via schools across the UK through our partnership Girls Active initiative. The early success of which was demonstrated by the recent outstanding Girls Active Camp at Loughborough University.
At Women in Sport, we believe that getting girls active at an early age and ensuring they have a positive relationship with sport is the key to them continuing to play sport and stay healthy throughout their adult lives. In 2016 rates of participation in sport continue to be low amongst adult women and the gender gap persists, with only 31% of women playing sport at least once a week compared with 41% of men.
And whilst physical inactivity is estimated to contribute directly to 1 in 6 deaths in the UK and costs the UK economy £7.4bn a year, we believe tackling the issue at a young age is the only long term, effective way to tackle the entrenched gender gap in sports participation.
A third of girls age 12-15 in England are now classified as overweight or obese. This is a crisis for women and girls – a crisis that needs our continued attention and resource.
If you’d like to learn more about the Changing the Game for Girls: In Action report please firstname.lastname@example.org.