Active Lancashire Launches Competition as Part of Brand Transformation
Leyland charity Active Lancashire has rebranded to support its aims to empower, enable and engage people to access healthier lifestyles in Lancashire and, as part of the new brand’s launch, is asking the public to consider how they will also support these aims through a competition.
The charity wants to encourage the public and its partners to pledge on social media how they will continue to “Activate” Lancashire in terms of using activity to improve local health, boost skills, create employment, invigorate the local economy and foster longer, happier lives in the county.
Entrants must tag the charity on social media and use the hashtag #WeActivateLancashire with their pledge, with two lucky winners being selected at random to win £50 voucher prizes on Monday 2nd October.
Active Lancashire’s new look, which includes a new logo, typography and colours, was developed after consultation with the public and colleagues around how to better inspire and enable communities to be more active, with their feedback leading to a new people-focussed brand.
With a local approach in mind, the visual identity was developed by Lancashire based marketing agency Wash from Preston with direction and feedback from Active Lancashire’s marketing team. Wash have created a new brand made to literally represent movement and community, featuring a vibrant pastel colour palette that aims to highlight the charity's approachability and accessibility.
Adrian Leather, Chief Executive of Active Lancashire, said, "Our new brand reflects our unwavering dedication to fostering a healthier and more active Lancashire. The rebrand follows surveys and workshops with the public and colleagues, and we have listened closely to feedback to develop a brand that mirrors our vision of a more inclusive, prosperous, and physically active Lancashire."
“With the new brand being all about people, we want to engage people from the very start. The competition we are running alongside the launch hopes to inspire the public to think about the ways a healthier lifestyle already invigorates the county, such as reducing demand on the NHS and supporting the environment through active travel, and letting us know how they pledge to support this going forward.”
Active Lancashire is known for its diverse range of projects and strong partnership networks across the county, making a positive impact within local communities through place-based partnerships with businesses, schools, local authorities and other charities. This includes the co-delivery of employment projects on behalf of local councils in Pendle, Rossendale and Preston, behaviour change projects and the Active Cycles project, which won a BBC Lancashire Make a Difference award this month for rescuing bikes from landfill and selling them at a low cost.