Youth Social Action in the UK 2015

A face-to-face survey of 10-20 year olds in the UK

On behalf of the Cabinet Office and Step Up to Serve, Ipsos MORI surveyed 2,021 10-20 year olds in September 2015 to determine the proportion of young people involved in social action in the UK.

The term ‘youth social action’, in this context, is defined as ‘practical action in the service of others to create positive change’ and covers a range of activities such as fundraising, supporting charities, tutoring and mentoring, supporting other people, and campaigning for causes.

This survey follows a baseline survey in 2014 to provide an update on how participation in social action is changing over time, with the intention to track participation until 2020. The surveys will inform, and help to measure the progress of, the #iwill campaign run by Step Up To Serve, which aims to raise the number of 10-20 year olds in the UK involved in meaningful social action by 50% by 2020.


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