Under the Skin of Youth Personalities. Sport England (2016)

A wave of research has revealed new insights into what motivates young people to take part in sport and activity.

Many projects have aimed to increase the number of young people playing sport; a high proportion of young people regularly take part in sport, but the rate of participation has historically been fairly flat. What works and what research is there about how to motivate and influence this important age group?

The sporting habit declines with age, but there are messages that will help encourage older people to take part.

Sport England have uncovered a range of new insights into young people's behaviours and motivations. This new wave of research builds on the youth insight published in 2014, with a host of findings to help influence how we get young people active.

Working with research agency YouthSight, Sport England have delved into the personalities, behaviours, attitudes and aspirations of young people.

They're compiled in a comprehensive pack Under the Skin, which breaks down young people into six key personas. Only by understanding these various groups can we design the best possible programmes to get young people active. Each category is broken down into a series of key traits, based on extensive research talking to scores of young people.

Youth Insight. The challenge of growing youth participation in sport. Sport England (2014)

A 2014 Sport England review into young people's lives found sport needs to adapt how it presents itself to broaden its reach and increase the proportion of young people regularly participating.

Learn more
Lotto Sport
European Union
Active Partnerships