Access for all: inclusive communications. EFDS (March 2014)

Reaching more people in sport and physical activity through inclusive and accessible communications

The English Federation of Disability Sport (EFDS) was established in September 1998 as the strategic lead and umbrella body dedicated to disabled people in sport and physical activity throughout England. Our vision is that disabled people are active for life. EFDS is a national charity and supports a wide range of organisations to deliver more inclusive programmes.

In addition to being a funded National Partner of Sport England, EFDS provides a platform for collaborative working across England. Our full Members include National Disability Sport Organisations and Regional Federations. As a Federation, EFDS brings together the energy and expertise, which exists within our Member organisations and partners across the whole of England, embracing all impairment groups and all sports.

We want sport and physical activity to be a meaningful experience, whatever level disabled people choose. By helping the sport sector and engaging with disability organisations, we are in the best position to support participation at every level.

EFDS continues to work with a range of National Governing Bodies of sport (NGBs) to maximise the opportunities within their own programmes for disabled people. We support NGBs and other providers with our insight on disabled people, sports development expertise, local engagement and marketing knowledge. In addition, our close partnerships with the National Disability Sports Organisations (NDSOs) mean we have access to a wealth of expertise on disabled people with
specific impairments.

Central to EFDS’s work with a wide range of partners is communication. The way organisations talk, words used, tone of voice or even body language can affect anyone’s opinion of the sport or fitness provider and most of all – their trust in them. Communication is also about listening to the audiences and using the insight to target more effectively. EFDS continues to build on our insight of disabled people’s preferences in language, messages and the channels to reach more participants.
This guide has been written with Big Voice Communications to ensure we can share a wealth of information, increase participation and improve access to more opportunities for everyone.

Source: English Federation of Disability Sport, www.efds.co.uk. This document is available in other formats. Please contact federation@efds.co.uk


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